We are seeking a highly skilled Digital Specialist, a good team player with at least 4 years of experience to join our dynamic team. In this role, you will play a crucial role in elevating our digital presence through innovative campaigns. You will create, monitor, test, optimize and report on comprehensive media plans. Your efforts will ensure that our initiatives are effective and continually improve.
Main Responsibilities
- Plan, create, and execute digital advertising campaigns across platforms including but not limited to Google, Meta, Linkedin, Tiktok, Youtube...
- Monitor, analyze and optimize campaign structure to improve conversion rates, decrease cost per conversion action, increase ROI, grow volume and budgets, and reach business objectives.
- Collaborate with the strategic team to manage and optimize US, European, Asian targeted campaigns.
- Collaborate with content & production team to develop engaging ads and landing pages to improve user comprehension and increase conversion.
- Set up tracking method & responsible for daily ad management & optimization.
- Analyze the effectiveness of digital marketing efforts using an assortment of web analytics tools.
- Other tasks assigned by the line manager.