Digital Marketing & SEO Analyst

 We are seeking a highly skilled Digital Marketing & SEO Analyst to join our team. This role is critical in driving the success of our digital marketing campaigns through data-driven insights and optimizing our website’s performance. The ideal candidate will have a strong technical understanding of Google webmaster tools, user behavior, and data analytics, with the ability to analyze and leverage cross-channel marketing opportunities. 

Key Responsibilities:

1. Growth Strategy & Multi-Channel Tracking
2. Implement, manage, and optimize tracking solutions (GA4, Google Tag Manager, UTM parameters) to capture accurate user journeys, campaign attribution, and conversion events across paid search, social ads, email, and organic channels.
3. Monitor and analyze multi-channel marketing performance, including PPC, SEO, social media, email, and affiliate channels, to identify growth opportunities and drive customer acquisition and retention.
4. Continuously refine tracking setups and conversion funnels to ensure data integrity and support agile optimization cycles based on real-time performance insights.
5. Data Analytics and Reporting:
6. Cleanse, aggregate, and analyze large datasets using Excel, SQL, and analytics platforms to uncover actionable insights, forecast trends, and identify growth levers.
7. Apply advanced analytical techniques such as cohort analysis, regression modeling, and time-series forecasting to predict marketing KPIs, optimize budget allocation, and improve conversion rates.
8. Develop and present compelling data visualizations and growth reports using Power BI, Google Data Studio, and Canva, enabling cross-functional teams and leadership to make informed, data-backed decisions.
9. Collaboration & Communication:
10. Partner closely with marketing, product, content, and development teams to align growth initiatives with company objectives and ensure cohesive execution of integrated campaigns.
11. Communicate complex data insights clearly to stakeholders and influence strategy through storytelling and evidence-based recommendations.

1. Proven experience working as a Growth Marketing Analyst, Performance Marketing Analyst, SEO Analyst, Digital Marketing Analyst, or in a similar role within a fast-paced environment.
2. Strong experience with Google Analytics 4, Google Tag Manager (GTM), Google Data Studio and website tracking setup.
3. Advanced proficiency in Excel and SQL for data cleaning, analysis, and reporting.
4. Strong and extensive experience with presentation tools (e.g., Power BI, Canva) to effectively visualize and communicate data insights.
5. Excellent analytical, problem-solving, and communication skills.
6. Familiarity with website coding or HTML/CSS is a plus.
7. Strong communication skills in English is a plus

1. Semi-annual performance reviews with salary adjustments.
2. 12+ days of annual leave.
3. 13th month salary.
4. Lunch and parking allowances.
5. Provision of Macbook for work.
6. Access to PS4 games/billiards during leisure time.
7. Monthly team-building activities.
8. Monthly birthday gifts for staff.
9. Company-sponsored social events and gatherings.
10. Regular training and knowledge-sharing sessions.
11. Company-wide annual trip.
12. Private health check-ups.
13. Opportunity for advancement to a team leadership role based on demonstrated leadership skills.