Digital Marketing & SEO Analyst
Mid - Senior
SEO
3 years of experience
Negotiable
Full time
C-00.13, Sarina Condominium, 62 Hoang The Thien An Loi Dong Ward, Thu Duc City, Ho Chi Minh City
Jobs DescriptionWe are seeking a highly skilled Digital Marketing & SEO Analyst to join our team. This role is critical in driving the success of our digital marketing campaigns through data-driven insights and optimizing our website’s performance. The ideal candidate will have a strong technical understanding of Google webmaster tools, user behavior, and data analytics, with the ability to analyze and leverage cross-channel marketing opportunities.
Key Responsibilities:
- Website Performance & Cross-Channel Tracking Setup:
- Set up, configure, and maintain tracking scripts, UTM parameters, and website code using GA4, Google Tag Manager (GTM) and Google Data Studio, to accurately capture key performance metrics, user behavior, and conversions.
- Record and monitor website traffic, engagement, and user behavior from cross-channel activities, including social media, email marketing, and PPC, to measure their effectiveness in driving website performance and conversions.
- Continuously monitor and update tracking setups to ensure accurate measurement of user interactions and the performance of marketing channels, allowing for real-time adjustments based on performance data.
- Data Analytics and Reporting:
- Utilize tools like Excel, SQL, and other data analysis platforms to cleanse and organize raw data.
- Ensure data accuracy and consistency by handling duplicates, addressing missing data, and transforming raw datasets into structured formats for analysis.
- Uncover patterns, predict future trends, and drive business decisions to identify areas for improvement and growth.
- Apply data analytics techniques such as regression analysis and time-series forecasting to predict traffic fluctuations, conversion rates, and other key KPIs.
- Forecast future performance trends and recommend strategies for continuous optimization.
- Present data insights and campaign results using tools like Power BI, Canva, and other visualization platforms to craft compelling visual reports and effectively communicate complex data insights to stakeholders, enabling informed decision-making.
- Collaboration & Communication:
- Engage in strong cross-team communication with content team, development team, digital ads team, leaders, BOD, and other key stakeholders to ensure SEO strategies align with broader marketing goals and objectives.
Requirement- Proven experience working as an SEO Analyst, Digital Marketing Analyst, or a similar role in a fast-paced environment.
- Strong experience with Google Analytics 4, Google Tag Manager (GTM), Google Data Studio and website tracking setup.
- Advanced proficiency in Excel and SQL for data cleaning, analysis, and reporting.
- Strong and extensive experience with presentation tools (e.g., Power BI, Canva) to effectively visualize and communicate data insights.
- Excellent analytical, problem-solving, and communication skills.
- Familiarity with website coding or HTML/CSS is a plus.
- Strong communication skills in English is a plus
What we offer- Semi-annual performance reviews with salary adjustments.
- 12+ days of annual leave.
- 13th month salary.
- Lunch and parking allowances.
- Provision of Macbook for work.
- Access to PS4 games/billiards during leisure time.
- Monthly team-building activities.
- Monthly birthday gifts for staff.
- Company-sponsored social events and gatherings.
- Regular training and knowledge-sharing sessions.
- Company-wide annual trip.
- Private health check-ups.
- Opportunity for advancement to a team leadership role based on demonstrated leadership skills.
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Golden Owl
Level 3rd, Sun Village Apartment, 31-33 Nguyen Van Dau, Ward 6, Binh Thanh District, HCMC, Vietnam Type
Size
100-200Phone
028 6270 5825Address
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5 of experienceNegotiableSEO EXECUTIVE (Junior)
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