We are seeking a dynamic and results-oriented Marketing Executive to join our team. The ideal candidate will have a strong foundation in marketing principles, exceptional project management skills, and a keen ability to conduct market research to drive strategic decision-making. This role offers an exciting opportunity to contribute to the growth and success of our organization through innovative marketing initiatives and campaigns.
**Key Responsibilities:**
**1. Marketing Activities:**
Plan and execute marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement.
Coordinate marketing campaigns from inception to completion, ensuring timely delivery and alignment with organizational goals.
Monitor and analyze the performance of marketing campaigns, utilizing data-driven insights to optimize effectiveness and ROI.
**2. Project Management:**
Manage multiple marketing projects simultaneously, prioritizing tasks and deadlines to ensure timely execution and delivery.
Collaborate cross-functionally with internal teams (e.g., sales, product development, creative, digital) and external vendors to execute marketing initiatives seamlessly.
Track project progress, identify potential crises, and implement solutions to keep projects on track.
**3. Market Research:**
Conduct thorough market research to identify industry trends, consumer preferences, and competitive landscape.
Utilize market insights to inform marketing strategies, messaging, and positioning of products/services.
Update and track competitor activities and industry developments, providing actionable recommendations to stay ahead in the market.
**4. General**
Be responsible to the Manager of Marketing for the day to day operations.
Do other tasks assigned by the Manager of Marketing and Directors.