* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
* Track, report, and analyze website analytics and initiatives and campaigns;
* Optimize copy and landing pages for search engine marketing;
* Perform ongoing site audits, keyword discovery, expansion and optimization;
* Develop and implement link building strategy;
* Work with development teams to ensure SEO best practices are properly implemented on developed code;
* Work with marketing teams to drive SEO in content creation and content programming across English and Vietnamese;
* Research and implement search engine optimization recommendations;
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth;
* Other tasks in coordination with other departments or the CEO.