Marketing Strategy

Golden Owl Digital is looking for a Marketing Strategist who can combine client-facing account management with strategic marketing advisory to support campaign planning, proposal development, and long-term client growth.

In this role, you will work closely with the Account Team to understand client needs, generate business and marketing insights, shape strategic directions, and strengthen the quality of proposals, pitches, campaigns, and client engagement. This position is suitable for someone who is both strategic and hands-on, with the ability to connect market insights, client objectives, and internal execution capabilities into clear and practical marketing solutions.

What You Can Expect

• Be part of Golden Owl Digital, a fast-growing Digital Marketing Agency under Golden Owl Corporation, working with local and international clients across different industries.
• Gain exposure to diverse marketing scopes such as IMC planning, SEO, Ads, Content, CRM, social media, and digital touchpoints.
• Develop your career toward Strategic Account, Marketing Strategy, Partnership Management, or Client Advisory roles with a clear long-term growth path.

Your Responsibilities

1. Strategic Planning & Direction

• Conduct brand, business, and market audits to understand client positioning, category dynamics, and growth opportunities.
• Co-develop marketing strategies aligned with client business goals, market insights, and campaign objectives.
• Define target audience segments, messaging frameworks, and suitable channel mixes for client proposals or campaigns.
• Support campaign planning to ensure cohesive integration across media, content, CRM, digital, and other marketing touchpoints.

2. Insight Generation & Campaign Ideation

• Lead or contribute to brainstorming sessions to develop campaign ideas, strategic angles, and communication directions.
• Support customer journey mapping to identify pain points, engagement opportunities, and meaningful marketing touchpoints.
• Provide regular updates on industry trends, consumer behavior shifts, competitor benchmarks, and market observations relevant to client needs.

3. Proposal Review & Strategic Advisory

• Participate in co-creating client proposals to ensure alignment with strategic objectives and business priorities.
• Review and refine proposal decks for consistency, clarity, storytelling, logic, and strategic depth.
• Provide constructive feedback to improve the persuasive impact, recommendation quality, and overall client readiness of proposal materials.

4. Pitch Preparation & Client Engagement Support

• Support internal and client-facing pitch preparation, including message refinement, narrative flow, and presentation structure.
• Attend key client meetings as a strategic advisor alongside the Account Team when needed.
• Capture and synthesize client feedback, then help translate it into clear next steps for internal teams.

5. Internal Team Enablement & Post-campaign Evaluation

• Coach or guide junior Account team members on strategic thinking, client communication, proposal logic, and presentation quality.
• Facilitate cross-departmental alignment among SEO, Digital, Content, Creative, and Account teams to ensure strategic consistency.
• Analyze campaign performance results and support the identification of optimization opportunities, long-term brand strategy, and marketing roadmap recommendations.

You Are a Good Fit If You

• Strategic thinking: You can connect business goals, audience insights, market context, and marketing execution into clear strategic recommendations.
• Client advisory mindset: You are comfortable working with clients or internal stakeholders, asking the right questions, clarifying needs, and guiding discussions toward practical solutions.
• Strong communication and storytelling: You can turn scattered inputs into structured narratives, clear proposals, and persuasive presentation flows.
• Collaborative ownership: You can work across Account, SEO, Digital, Content, and Creative teams while taking responsibility for the quality of strategic output.
• Curiosity and market sensitivity: You keep up with consumer behavior, industry movement, platform trends, and competitor activity to bring useful insights into the team.

Requirements

• At least 2 years of experience in Account Management, Strategic Planning, Marketing Strategy, Marketing Consultant, Client Servicing, or related roles.
• Strong understanding of digital marketing channels and campaign planning, including Ads, Content, Social Media, CRM, or integrated marketing communication.
• Experience in developing or reviewing proposals, strategic decks, campaign plans, client presentations, or marketing recommendations.
• Strong research, analytical, and problem-solving skills with the ability to turn insights into practical directions.
• Good presentation, stakeholder management, and client communication skills.
• Good English communication skills, especially for reading briefs, preparing decks, presenting ideas, or working with international clients.
• Experience in agency, digital marketing agency, consulting, B2B marketing, or fast-growing business environments is a strong advantage.

💰 Competitive Compensation & Career Growth:

• 13th-month salary to recognize your contribution.
• Salary review twice a year based on performance and growth.
• Practical allowances, including monthly lunch and parking support.

🏥 Health Care & Well-being:

• Annual health check-up program for employees.
• Paid leave in accordance with regulations and internal company welfare policies.

🎉 Engagement Culture & Employee Activities:

• Annual company trip, monthly team-building activities, and various internal events.
• Gifts for special occasions such as birthdays, Mid-Autumn Festival, Lunar New Year, and more.

🚀 Continuous Learning & Development:

• English training to strengthen your ability to work in an international environment.
• Regular internal training programs, seminars/workshops, and practical skill development sessions.